2025
Kisna Diamond Jewellery
Associated with Intent
Making diamonds feel closer to everyday life
Kisna is the diamond and gold jewellery brand from the Hari Krishna Group, launched in 2005 with a vision to make diamond jewellery accessible to a wider Indian audience.
The challenge was bigger than creating another jewellery website. Kisna had an extensive retail and distribution network, but needed a more cohesive digital presence and a contemporary experience that could connect its brand, products, content and retail ecosystem.
We helped shape the design and digital ecosystem for the brand launch, translating Kisna’s evolving identity into a scalable experience across digital touchpoints.
What I worked on
Brand and visual design system
Digital experience and website ecosystem
Product discovery and catalogue experience
Design language and UI components
Content and storytelling framework
Responsive digital touchpoints
Scalable design system for future ecosystem expansion
The work was rooted in a simple idea: make diamond jewellery feel less intimidating and more accessible—without losing the aspiration and craft associated with the category.
Kisna subsequently continued expanding its omnichannel presence across its website, exclusive stores and thousands of retail touchpoints.
