Making a complex engine feel obvious
Klutter AI does a lot underneath. The risk was a product page that explained the machinery instead of the outcome. We reversed the order: outcome first, mechanism on request.
The interface work focused on states — pending, resolved, flagged — and giving each a distinct visual weight so users can scan a ledger instead of reading it.
Launch
Shipped alongside a Product Hunt launch, with a landing page built as a single narrative scroll rather than a stack of feature blocks.
